We believe in relationships

It’s at the heart of what we do, and what we deliver.

We want to keep salespeople enlightened and bring simplicity to 
the complex world of information overload. To help them build meaningful relationships and save them from pointless sales processes using our Insight Tool.

Our Story


The concept and idea behind Goava was conceived by Jonas Ehne. He found that B2B salespeople weren’t enlightened, in the sense that they didn’t know much about the company they contacted. It was also ineffective and time consuming to do your own research. The goal became to help companies to save time, and started developing a tool to achieve this. After joining forces with Henrik Stridsberg, Carl Hall and Johan Rogebrant Goava was then founded in Stockholm in late 2016.


During the first half of 2017 we proved that there was a market, signed our first customers and started building the team. We moved from our small office on Sveavägen in Stockholm to our new home in the historic Gamla Stan (Old Town), where we still reside. During the fall of 2017 we did a seed round of funding to fuel our Swedish expansion.


2018 has been a year of fast growth both on the customer side and on the employee side. We now have over a hundred customers ranging small companies to large corporations. In our home in beautiful Gamla Stan we’ve built a great team of 22 employees and are looking for more.


With a strong core team in place we’re now looking to keep on growing in Sweden, go international and become the leading Sales Intelligence company in the world. We’ll be growing out of our Gamla Stan office shortly but we still have room, so come join us!

What’s next?

We will be expanding to new markets in the near future, grow our team, learn from our customers and build a even better product. We're on our way to become the leading insights tool for B2B sales.