How did you work before implementing Goava?
Our way of working was very similar to "the old traditional way". Find a prospect> find information> contact> book a meeting> conduct the meeting> contract discussion> sign or not. We just called companies at "random" and chance. The structure for finding businesses similar to our customers has been difficult before Goava.
Tell me more about your sales organization
We are a small company with a total of 10 employees. Together with my CEO I am responsible for most of the customer relationships and customer activities. This means that we need good services and tools to facilitate our everyday lives and optimize sales hours in the best possible way. Receiving news and information concerning our existing customers also increases relationships with them, which helps us increase reference sales.
How do you use Goava?
At Refero we use it to find out which companies are good fits for us, so that we spend time on the right prospects. We use Goava to be able to know which companies that are similar to our existing customers. Spending time on the right business is very important to us as a small organization as we work towards large private companies in the public sector.