How did you work before implementing Goava?
We had a difficult time knowing who to call and what to say. I worked more with "old-school" sales, called companies I found when I went between different meetings.
As a new salesperson, it is a difficult way to work. Olle, therefore, had a hard time finding new companies.
Now he gets the chance to make more calls and has a relevant insight to use. Also Goava provides a lot of other information we need, the advantage is that all information is gathered on the same platform.
How do you work with Goava?
I use the function "what do they say on their website" a lot. Then we also segment using Goava. Besides that, I regularly make lists of companies with headquarter in Stockholm.