How does AI Credits work?
Learn how Goava's AI credits work — what they're used for, how many each agent task costs, what's included in your plan, and how to buy more.
Credits power the AI agents in Goava — that's our Prospecting Agent and Research Agent. Every time an agent does work for you, it uses a few credits. This article walks through how they're counted, what's included with your plan, and how to top up if you need more.
What credits are used for
Credits are spent whenever an AI agent does work on your behalf:
- Research Agent — researches a company or contact and brings back what you asked for.
- Prospecting Agent — finds qualified prospects matching your ICP within a chosen segment.
That's it. Browsing Goava, running normal searches, or exporting lists doesn't cost credits. Credits are only for agentic work.
How many credits does each action cost?
The honest answer: it depends on the job. Here's what to expect.
Research Agent
The cost depends on how complex the research task is. A simple lookup is cheaper than a multi-step research brief.
A typical task like:
"What do I need to know before contacting this company, and who should I reach out to? Include phone, email and LinkedIn profile URL."
…uses about 2–3 credits on average.
More complex tasks (more sources, more contacts, deeper analysis) will use more. Simpler ones will use less.
Prospecting Agent
The cost depends on your ICP and the segment you're prospecting in. The better the fit between your ICP and the segment, the lower the credit cost per prospect — because the agent finds qualified matches faster.
On average, expect 2–3 credits per qualified prospect.
If you're seeing higher costs than expected, it's usually a sign your ICP and segment aren't well aligned. Tightening that up tends to bring costs down right away.
What's included with your plan?
Every Goava account comes with monthly credits included — roughly 10% of your MRR, refreshed each month. For most teams, that's plenty to run regular agentic workflows without thinking about it.
You can see your remaining credits and monthly allowance in your account settings.
Need more credits?
If your team is getting a lot of value from the agents and wants to do more, you can buy additional credits any time.
- Price: 1 SEK per credit
- Sold in packs of: 500 credits/month
- So a 500-credit pack costs: 500 SEK/month
Additional credits stack on top of your monthly included credits.
A few good things to know
- Credits only count when an agent actually completes work for you.
- Your monthly included credits reset each month.
- Purchased credits are added to your balance and used after your monthly credits.
- The best way to keep costs predictable is to keep your ICP sharp and your segments well-defined — that's true for results too, not just credits.
Still have questions?
We're happy to help you think through credit usage, ICP setup, or whether your plan fits how your team works. Just reach out, we'd rather have a quick chat than leave you guessing. 👋