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Product updates august 2026

Summer's been anything but quiet on our end – here's what we've been building for you.

🏗️ A brand new signal source: public procurement

Your signal agent now also tracks the biggest public procurement deals across the Nordics – alongside news and hiring signals. The moment a company in your segment wins a contract (new capacity, new tools, likely new hires), loses one to a competitor (your window to step in), or publishes a tender (an open buying window), your agent can pick it up as an opportunity. We cover everything above the EU thresholds, pulled daily straight from the EU's official TED database – a signal type that barely shows up in regular news feeds. Every hit reads like a clean news story in the company's own language, with contract value, buyer, timeline, and a direct link into the company's page in Goava.

TED as source

🎯 Your signal agent can now watch your own lists

Until now, the agent has mainly worked off ICP segments. Now you can also point it at your own lists – your qualified pipeline, for example – so you get signals and opportunities on companies you're already tracking, not just new prospects. Reach out if you'd like a hand setting this up.

Signal agent for lists

🧑‍💼 New hires as sales signals – for real this time

We've finished building out decision-maker hire tracking: when someone in your target audience steps into a new role (CEO, Head of Procurement, CFO, and more), we verify it and publish it as a news item, which your agent can then serve up as an opportunity. We already had LinkedIn as source for this, but now we've added company websites as well.

✉️ Smarter, better-looking daily emails

Your daily digest emails have had a proper glow-up, both visually and functionally. Every opportunity now comes with a shortcut to reach out directly to the right contact, in an email pre-filled with your agent's personal pitch. More of you are now getting the digest automatically without having to ask for it, and we've cleaned things up so disqualified leads link straight to the agent's reasoning – making it easy to see why something didn't make the cut.

Daily email

✅ Sharper qualification

We've rebuilt how the agent answers your qualification criteria. Previously, answers could draw on whatever the AI model "remembered" about a company – now they're grounded in Goava's own data on that company (registry data, tech stack, contacts, news). The result: more accurate, more current answers when you're sizing up a prospect.

Qualification criteria

📋 A long-requested refresh to list management

Two things many of you have asked for: you can now exclude every company already in your CRM directly via a filter, and CRM-synced lists can now be used in the team filter. Fewer clicks, less duplicate work.

CRM list sync

🔔 No more silent failures when credits run out

If your account runs out of AI credits, you'll now get a clear, automatic notification instead of wondering why nothing's happening – and everything picks back up automatically the moment credits are topped up.


On top of all this, we've been steadily shipping smaller interface improvements – faster pages, clearer filters, and a handful of little bugs squashed along the way. You should simply notice Goava feeling a bit sharper every week.