Fintower books 40% more customer meetings with Goava

Background
Fintower is a start-up SaaS company building an AI-powered platform for financial monitoring, planning and reporting. As a first-time seller, Sammi faced the challenge of building the entire prospecting process from scratch. To achieve its growth goals, Fintower needed to quickly get started with qualitative prospecting, and the choice of tools was therefore crucial. With experience of Goava from a previous workplace and the requirement for smooth integration with HubSpot, the choice fell on Goava this time as well.

"The best thing about Goava is the access to the right information on each customer card in Hubspot and the quality of the company information. We can broaden our view, not lock ourselves to one industry, but test what works for us."
Sammi Jonsson Faber, Senior sales Executive, Fintower

Challenge
Before Goava, prospecting was almost entirely manual. It took time to look up companies, understand them and find the right contact channels. As a solo salesperson, Sammi needed shorter research time with all data gathered in one place, be able to work directly in HubSpot without jumping between tabs and keep high activity while maintaining relevance and quality in each contact.

"There was no particular aha moment. I decided to learn the Goava way of working and grow with the system. It grew on me." Sammi Jonsson Faber, Senior Sales Executive, Fintower

The solution
With Goava, Fintower went from manual searching to a more accurate and dynamic approach to prospecting.
All company information is available directly in HubSpot, allowing Sammi to quickly understand a company, find an entry point and take the next step without opening ten tabs. And with Goava's mobile app PING, prospecting is done even when time is short - on the bus, between meetings or during the kids' training.

"PING is great - 25 minutes on the bus is enough to waste surfing for new leads."
Sammi Jonsson Faber, Senior Sales Executive, Fintower

The results
Fintower has increased its booking frequency on meetings by 40% and Sammi spends significantly less time on research because all information is collected directly in HubSpot. He has a smoother sales day with fewer tools and a clear entrance when he contacts new prospects.

"10/10 all the way - from sales to Customer Success.
Open, straightforward dialog and a start-up without hassle."

Sammi Jonsson Faber, Senior sales Executive, Fintower